Emanual Gerard, co-chief operating officer of Warner at the time, later suggested that the company had fallen into a false sense of security by the success of its previous releases, particularly its console version of Pac-Man , which was commercially successful despite poor critical reaction.
Anticipation for E. At first, retailers ordered more supplies than what was expected to be sold, but Atari received an increasing number of order cancellations as new competitors entered the market, an event the company had not anticipated.
John Hubner and William Kistner of InfoWorld attribute the cancellations to changes Atari initiated in its relationship to distributors. On November 1, , Atari informed them that their contracts were canceled and that exclusive deals would be established with select distributors.
Hubner and Kistner believed the action prompted retailers to cancel orders, which Atari had not properly tracked. The game eventually sold 1. However, between 2. Hubner and Kistner commented that the large number of produced cartridges may have resulted in excess inventory regardless of E. Even though the game was a best-seller during the holiday season, retailers still stated that its sales figures did not meet expectations.
Warner Communications also expressed disappointment at the number of sales. Lower-than-expected sales figures combined with excess inventory, which produced a negative supply and demand event, prompted retailers to repeatedly discount price. According to Ray Kassar, about 3. A popular rumor was that there were more E.
According to Lyle Rains, the most likely origin of this rumor was that Atari employees at the time widely believed that though the installed base of the Atari was over 20 million, the number of units still in active use was less than the number of E. Despite sales figures, the quantity of unsold merchandise, coupled with the expensive movie license and the large number of returns, made E. Atari Wiki Explore. Pac-Man Pitfall! The Extra-Terrestrial.
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